Our history
In recent years, Europe has witnessed a rise in imports from Asian countries, facing numerous challenges.
Often, the concern – on both sides (sellers and buyers) – has been fueled not by a lack of trust, but by a lack of mutual understanding.
“Understanding” is, in fact, the key word, the magic word, that helped CIER realize the existence of that blue ocean separating itself from its Asian colleagues.
On one hand, Asian suppliers fear they may not meet the real needs of their customers; on the other, European buyers are uncertain about what will arrive after weeks of navigation.
Why expertise matters in recycled plastics
Finding third-party quality control agencies has proven difficult, costly, and insufficient to address the specific challenges of our sector: recycled plastics, where true know-how only comes from years of experience.
To the untrained eye, all plastics may look the same, but we know how crucial the difference is between percentage and ppm.
The birth of REIC: CIER’s international expansion
That’s where REIC comes in, driven by the desire to grow in this extraordinary plastic world. Let’s be honest: plastic packaging, despite the outcries of those unwilling to face the facts, will remain essential for its safety, cost-effectiveness, and sustainability. Thus, REIC was born, CIER’s way of extending its expertise across the globe to take root in the vibrant Asian region.
REIC: a bridge between Asia and Europe, committed to quality
REIC acts as a purchasing client for Asian R-PET producers and as a supplier for European and global customers, offering expert and reliable quality control.
The REIC team is trained to provide the same level of service as CIER, with the same obsession for customer satisfaction and supplier development.
REIC SDN. BHD. is a single-member private limited company, wholly owned by CIER S.r.l., but it is much more than just a trading company: it is a living bridge between cultures, markets, and values, a leading player on a mission for quality and sustainability in the recycled plastics sector.
Discover more about CIER
CIER is a leader in the recycling of plastics — especially food-grade materials— combining advanced technology with decades of expertise. With REIC, CIER expands its global mission, promoting high-quality recycling practices and bridging international supply chains through knowledge and innovation.